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《Journal of Hangzhou Teachers College》 2003-06
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On the Vulgarization of Movie and TV Entertainments

YE Ying\|ying (School of Communication and Art, Ningbo University, Ningbo 315010, China)  
In a commercial age,movie and TV entertainments,as one form of mass media,its vulgarization has led to the gradual loss of its social function.Vulgarity seems to be one of the basic aesthetic values,which hinders the sound development of the movie and TV industry as the primary form of mass media.This paper explores the underlying causes and puts forward some strategies by taking into account the mass culture,mass media and foreign culture as a whole.
【CateGory Index】: G222
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