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《Journal of Huaihua University》 2004-01
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Tradename English

HUANG Yu-xi (English Department of Jimei University,Xiamen,Fujian 361021)  
Tradename is the practical use of a language in the daily life. In order to promote sales volume,enterprisers tend to choose those positive words with culture-loaded information as the tradenames of their products. Through the study of tradenames,we an gain deeper insights into the usage of the language and experience the essence of it,thus achieving the goal in language learning.
【CateGory Index】: H313
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