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《Overseas English》 2017-07
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Homophones and Humor in Chinese Advertising

NIE Shu-qing;PAN Jing;ZHU Min;Zhejiang University of Science and Technology;  
How much an advertisement catches consumers' eyes determines how great his sales report is.People have witnessed homo-phones' importance in Chinese advertisements in recent years.This passage is about the analysis of the relations between homophonesand humor in Chinese advertising from the perspective of Relevance Theory,Conversational Implicature,Context and Cooperative Princi-ple in pragmatics so that readers can better understand the usage of homophones in English learning.
【Fund】: 2016浙江省大学生科技创新活动计划暨新苗人才计划(2016R415031)
【CateGory Index】: H0
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Chinese Journal Full-text Database 1 Hits
1 DENG Wan_yong (Dept. of English of Shandong University, Weihai 264209, China);Study and application of English homophones[J];陕西工学院学报;2001-02
Chinese Journal Full-text Database 2 Hits
1 NIE Shu-qing;PAN Jing;ZHU Min;Zhejiang University of Science and Technology;;Homophones and Humor in Chinese Advertising[J];海外英语;2017-07
2 CAI Ming-de(College of Foreign Languages,Zhejiang Ocean University,Zhoushan 316000,China);Types of English Homonyms and Their Applications[J];浙江海洋学院学报(人文科学版);2007-04
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