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《Journal of Huazhong Agricultural University(Social Science Edition)》 2006-06
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Ethical Construction of College Logistics Entity Enterprise Based on Developmental Strategy

SHANG Jun(The Logistics Group of Huazhong Agricultural University,Wuhan,Hubei,430070)  
Prominent ethic is becoming an important source for enterprise's sustainable competitive advantage in the era of knowledge economy.College logistics entities are facing the conflicts between the need of further reform and insufficient reform motivation,increased market competition and decreasing organizational vitality.So it's an essential developing strategy for logistics entity to build its ethics,redesign employee's behavior,promote its service ability,stress the interest of relative parties,establish ideal social image,seek the pivot for its existence and development and maximize its organizational value in the course of pursuing social value.
【CateGory Index】: G647.4
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