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《Prices Monthly》 2015-01
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E-commerce Operation Strategy and Path Selection of Small and Micro Businesses

HAN Jun;Zhejiang International Maritime College;  
The emergence of e-commerce on the one hand, promoted the human commercial civilization progress,brought the new growth point for the economy, but on the other hand also to all enterprises have brought a new round of competition full of opportunities and challenges, which need enterprises to cope with positively. By taking the domestic small and micro enterprises in inferior status as samples, this paper analyzes the characteristic and development status, discusses the probability, advantage and shortcoming to develop e-commerce, and puts forward reasonable suggestions for them to select operation strategy and path under e-commerce condition.
【CateGory Index】: F276.3;F724.6
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