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《Prices Monthly》 2015-09
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Research on Price Management of Hotel Rooms in the Era of Mobile Internet Marketing

YANG Jing;Chongqing College of Electronic Engineering;  
The era of mobile internet has come, which brings about the reform of internet marketing of hotel industry. The transform from PC termination to mobile has changed the consumption habit and the demand in products and price. Under the above situation, this paper discusses the main pattern of hotel internet marketing, analyzes the status quo of mobile internet marketing and its influence on hotel product price, and puts forward countermeasures for how to take the price management of hotel products under the background of mobile internet.
【Fund】: 2014年重庆市教委人文社会科学研究项目“重庆‘五大功能区’旅游目的地旅游流模型研究”(编号:14SKS26)(重点项目)阶段性成果
【CateGory Index】: F719;F724.6
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【Citations】
Chinese Journal Full-text Database 3 Hits
1 Wang Xingqiong/Luo Xiaobin(Tourism School,Sichuan Normal University,Chengdu 610068,China);The Analysis of Hotel's Online Direct-marketing: Prospects,Problems and Solutions[J];Journal of Beijing International Studies University;2008-05
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【Co-citations】
Chinese Journal Full-text Database 2 Hits
1 SHI Jian-zhong,KANG Wei,LI Zhi-gang(the Ocean University of China,Qingdao 266071,China);Analysis about Network of On-line Travel Company[J];Tourism Forum;2011-05
2 LI Rui;GUO Juan;Faculty of Liberal Arts and Communication,Ningbo University;;On Internet Marketing Channel of Economy Hotels of China[J];Journal of Ningbo University(Liberal Arts Edition);2014-01
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1 WU Jing-fei(Industrial Economics Research Center,Shanghai University,Shanghai 200444,China);IPA On the Economy Hotel Service Quality in China——Based on the Survey of Home Inn & Jinjiang Inn[J];East China Economic Management;2007-11
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