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《Prices Monthly》 2015-09
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Research on Price Management of Hotel Rooms in the Era of Mobile Internet Marketing

YANG Jing;Chongqing College of Electronic Engineering;  
The era of mobile internet has come, which brings about the reform of internet marketing of hotel industry. The transform from PC termination to mobile has changed the consumption habit and the demand in products and price. Under the above situation, this paper discusses the main pattern of hotel internet marketing, analyzes the status quo of mobile internet marketing and its influence on hotel product price, and puts forward countermeasures for how to take the price management of hotel products under the background of mobile internet.
【Fund】: 2014年重庆市教委人文社会科学研究项目“重庆‘五大功能区’旅游目的地旅游流模型研究”(编号:14SKS26)(重点项目)阶段性成果
【CateGory Index】: F719;F724.6
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