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《Prices Monthly》 2018-05
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Empirical Research on Online Car-hailing Behavior of Passengers based on Perceptive Value

WEI Bin;DUAN Cheng-min;YANG Hao-xiong;Scientific Research Institute Ministry of Transport of the People's Republic of China;Beijing Technology and Business University;  
This paper divides the impacting factors on passengers' online car-hailing perceptive value into three aspects of character factor, economic factor and recognition factor, takes empirical analysis of the impact of each factor on the online car-hailing behavior, and establishes the perceptive value model. The empirical results indicate that monthly income of passengers, hailing price and other economic factors have negative impact on the perceptive value of online car-hailing service of passengers, while the service level, safety, social feeling and other recognition factor have positive impact. At last, in order to guide the car-hailing decision process, this paper puts forward countermeasures of implementing differential operational management, improving online car-hailing service level, properly increasing online car-hailing safety and strengthening information advertisement power.
【Fund】: 国家自然科学基金项目“基于群体行为的交通拥堵治理政策效用研究”(编号:71673016)
【CateGory Index】: F572;F713.55;F724.6
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