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《Journal of Changchun University of Technology(Natural Science Edition)》 2013-01
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Mathematical modeling and analysis on bank customer churn prediction

YU Cai-xian,ZHAO Zhi-rong*(Department of Science of Taiyuan Institute of Technology,Taiyuan 030008,China)  
With Statistical Analysis System(SAS) software,we apply four different mathematical models to predict the loss of bank customers,and then compare the results with the real cases.The logistic regression model is chosen to estimate the customer churn,and a proposal is offered for the reservation of bank customers.
【Fund】: 山西省自然科学基金项目(2012011002-2)
【CateGory Index】: F274;F832.2;O212.1
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