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《Journal of Jiamusi Education Institute》 2013-01
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Application of data mining in CRM

Dong Xiao-hui,Deng Wen-xin(Qiqihar Teachers College,Qigihar Heilongjiang,161006,China;Qiqihar University computer and control engineering,Qigihar Heilongjiang,161006,China)  
The application of data mining technology in CRM is an emerging industry trends.It has attracted the attention of practitioners and academics.This paper studies eighty-seven articles published between 2000 to 2006 and the data mining technology in the application of CRM,the purpose is to summarize the application of data mining technology in the CRM areas and frequently used technique.
【CateGory Index】: TP311.13
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