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《Journal of Jiamusi Education Institute》 2013-01
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The experiential marketing of home medical equipment

Zhang Rui-zhi(Department of marketing Henan business college,Zhengzhou Henan,450045,China)  
With the implementation of new medical reform and the health consciousness enhancement,home medical equipment market demand is increasing.Based on the introduction of the experiential marketing,the author explores the experiential marketing strategy of home medical equipment,and analyzes the marketing process issues that should be paid attention to.
【CateGory Index】: F426.4;F274
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