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《Journal of Jiamusi Education Institute》 2013-01
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The experiential marketing of home medical equipment

Zhang Rui-zhi(Department of marketing Henan business college,Zhengzhou Henan,450045,China)  
With the implementation of new medical reform and the health consciousness enhancement,home medical equipment market demand is increasing.Based on the introduction of the experiential marketing,the author explores the experiential marketing strategy of home medical equipment,and analyzes the marketing process issues that should be paid attention to.
【CateGory Index】: F426.4;F274
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 CHEN Yingyi ,FAN Xiucheng(International Business School, NanKai University, Tianjin 300071,China);On experiential marketing[J];East China Economic Management;2003-02
2 SUN You-yuan TAN Jie Wuhan Food and Drug Administration(Wuhan 430022);The Current Actuality and Expctation of Home Medical Equipment[J];China Medical Device Information;2011-02
【Co-citations】
Chinese Journal Full-text Database 9 Hits
1 YU Hai-yong(School of Business and Management,University of Science and Technology Liaoning,Anshan 114051,China);Study on experience marketing in E-commerce website[J];Journal of University of Science and Technology Liaoning;2010-02
2 LIAN Yi,NIU Yu-long(Guilin Institute of Technology,Guangxi Guilin 541000,China);Experience marketing factor analysis based on customer delivered value[J];Journal of Chongqing Technology and Business University(Social Science Edition);2009-02
3 ;体验营销理念在奥运火炬传递活动中的运用[J];Reform & Openning;2009-05
4 Chen Yingzhao;Gao Yueming;Gan Zhenhua;Li Rengui;Li Xiuxiang;Du Min;College of Electrical Engineering and Automation,Fuzhou University;Fujian Key Lab . of Medical Instrument and Pharmaceutical Technology;College of Physics and Information Engineering,Fuzhou University;;Design of a portable ECG detecting instrument based on STM32[J];Application of Electronic Technique;2013-09
5 DAI Jing-hong (Faculty of Economy and Trade, Huzhou Vocational and Technogical College, Huzhou 313000, China );The Evolution of Economic Pattern and the Preliminary Exploration to Experiencing Marketing Mode[J];Journal of Huzhou Vocational and Technological College;2004-02
6 ;百货公司的体验营销策略分析[J];Science & Technology Information;2008-26
7 WANG Feng-hong, CHEN Chi-kun (South China University of Technology, Guangdong Guangzhou, 510640, China);Development of Regional Logistics and Distribution Information Platform of Medical Appliances and Supplies[J];Manufacture Information Engineering of China;2012-15
8 Weimin Gao;The exploration of the management course teaching in the higher vocational education——based on the application of the experience marketing which the customers satisfy[J];中国对外贸易(英文版);2011-06
9 Wang Shujuan~(1,2) Jia Zhidan~2 Cheng Guiru~1 (1.Changchun University of Technology, Changchun 130012;2.Sinopharm A-think Pharmaceutical Co.,LTD, Changchun 130022);Development prospects of household medical equipments in China[J];Modern Instruments;2011-05
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