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《Journal of Jiamusi Education Institute》 2013-01
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Influence of enterprise culture on enterprise brand marketing strategy

Luo Wei(School of Management,Paisi College of Chongqing Industrial and Commercial University,Chongqing,401520,China)  
The enterprise culture and enterprise brand is the two most important factors in enterprise development.In this paper,through a simple analysis of the enterprise culture and brand meaning as well as the interaction of the enterprise culture,discusses the important role in the enterprise brand strategy choice and strategy implementation process.
【CateGory Index】: F270;F274
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【Co-citations】
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