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《Journal of Jiamusi Vocational Institute》 2018-12
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An Evolutionary Game Analysis of Food Safety Supervision for Online Shopping

Zhong Zhong-jiao;Zhang Hong-xia;College of Economics and Management, Anhui University of Science and Technology;  
The government and online trading platform are two important subjects of online shopping food safety supervision. By establishing the model of evolutionary game between government regulators and online trading platform, this paper analyzes the strategy of the two sides in the online shopping food safety supervision process. The results indicate that raising the performance appraisal award of government regulators and beefing up the penalties for online trading platforms can improve government supervision; the third party supervision is an important factor to promoting the active oversight of government regulators and active regulation of online trading platforms; increasing total revenues of both parties, reducing government supervision costs and improving penalties for both parties can promote positive strategies for both parties. Finally, based on the research conclusions, some counter measures are proposed to promote both parties fulfill the duty actively so as to ensure food safety in online shopping.
【Fund】: 国家自然科学基金项目“网购食品供应链中网络交易平台质量安全控制行为及其动力机制研究”(编号:71503002);; 安徽省自然科学基金项目“基于供应链协同的食品安全风险控制机制研究”(编号:1608085QG164)
【CateGory Index】: F203
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