Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Jiamusi Vocational Institute》 2018-12
Add to Favorite Get Latest Update

Study on the Development Strategy of Rural Festival Tourism in Southeast of Chongqing

Kuang Yu-chun;School of Management, Chongqing Institute of Humanities and Science and Technology;  
With the rapid development of rural tourism, the number and scale of rural festive tourism increased. At the same time, its uniqueness,experience, depth and sustainability have greatly enriched the content of rural tourism, which has become an indispensable part of rural tourism. This article introduced the development situation of rural festival tourism in Southeast of Chongqing, based on this,analyzed the problems of rural festival tourism in southeast of Chongqing, such as inaccurate festival market positioning, imperfect supporting facilities, single publicity and marketing channels,and insufficient brand management of festivals through field investigation and data access. And then corresponding countermeasures are proposed according to actual situation.
【CateGory Index】: F592.7;F327
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 1 Hits
1 LIU Yan;;New development of Chongqing rural tourism and positioning of the “five functional areas”[J];重庆第二师范学院学报;2015-04
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved