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《Journal of Huaiyin Institute of Technology》 2011-06
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On the Approaches to the Cultivation of Counselors' Profession Loyalty in Colleges and Universities

DU Yu(School of Accounting,Nanjing Audit University,Nanjing 211815,China)  
Although in recent years,colleges and universities have strengthened the development of counselors,but their loyalty to profession is still generally low.It is mainly because that the career prospects are dim,self-worth can not be achieved,the sense of belonging to job is poor and the job's benefits are relatively low.We can improve the counselors' loyalty to the job through carrying out career education,broadening the channels of promotion and creating a people-oriented environment.Besides,in order to achieve that,we should build a fair and equitable pay system and improve the scientific management system.
【Fund】: 江苏省高校哲学社会科学基金项目(2010SJB880083)
【CateGory Index】: G641
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