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《Journal of Jiaozuo University》 2003-02
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On the Strategy of Local Brands Existence and Growth

LU Guo_hong(Jiaozuo University,Jiaozuo 454003,China)  
On the market of fast_circulating consumer goods, there are all kinds of local brands. It is of widespread and important significance in studying how these brands exist and grow up in the new market situation. Based on introducing market structure and consumers behavior of purchasing, the article analyzes the superiorities and inferiorities of local brands and puts forward the corresponding relative competitive strategy.
【CateGory Index】: F273.2
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