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《Science Mosaic》 2014-01
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Brief Analysis of Strategy for Small and Medium-Sized Real Estate Enterprises Development

Tong Zhenrong;Business School,Guilin University of Electronic Technology;  
In the fiercely competitive real estate industry, a great number of small and medium firms must make clear their own strategies of development to take a long-term way. This paper explores their development strategies through SWOT analysis of the enterprises and with the strategic management theory.
【CateGory Index】: F293.3
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