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《Science & Technology Vision》 2016-02
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Marketing Strategy of Product Placement——take Lost in Hong Kong for example

LIU Ying-ying;ZHANG Jie;Shan Dong Institude of Business and technology Foreign Languages Institude;  
With the development of the times, product placement in film and television drama has gradually become a new marketing strategy. In this paper, based on the movie "Lost in Hong Kong" as the main object of analysis, through different marketing methods used in the film for research and analysis to understand the characteristics of product placement, status, performance methods and results achieved, analysis the development prospects of product placement, and make recommendations for the development direction of product placement.
【CateGory Index】: F713.8
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