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《Science & Technology Vision》 2016-26
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The Principles of Color Application in Packaging Design

QIAN Chao;Qu Fu Normal University;  
Color was the most active packaging visual factors and played an important role in the packaging design.Based on the theory of color design, the functions of the packaging color were discussed, which contribute to commodity information transmission, sales promotion, product grade and product branding. The effect of color application on packaging design was analyzed. Basic principles of packaging?color design should be followed, including to discriminate their products, adapt to the consumer psychology, improve the product identification and reinforce coordination with the other design elements.
【CateGory Index】: TB482
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