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Research on Ningbo private logistics enterprise providing value-added service

GAO Xiao-hong,YU Hai-hong(Maritime College,Ningbo University,Ningbo 315211,China)  
Based on the current situation investigation of Ningbo logistics industry,the paper first expounds the necessity of providing value-added service considering the little difference in service,and the low profitability of Ningbo private logistics enterprises.Then it analyzes some typical patterns application according to the features of private logistics enterprises.To advance service innovation,the last part of the paper provides some countermeasures based on service innovation dynamic mechanism from the angle of government and enterprise.
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