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Discussion on applying integration management mode to the reputation management of industry companies:the idea of establishing industry reputation strategic alliance

LIN Lin(School of Management,Fuzhou University,Fuzhou 350002,China)  
This paper introduces the integration management theory into the reputation management of industry companies.The paper argues that by adopting integration management mode to manage industry company's reputation,applying the pan-border network organization structure,industry reputation strategic alliance,as its organization structure form,using the contracts made among alliance member companies as the tangible institutions,making use of reputation mechanism as the core stimulus-control mechanism and utilizing the tactics of cooperation advancement and cool,the long term stabilization and development of the strategic alliance can be achieved.The objective of gaining the effect of increasing efficiency by aggregating and the all-win situation of all the alliance member companies can also be attained.
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