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Evaluation of web marketing performance based on AHP

ZHAO Da-wei,LIAN Wei(School of Economics,Harbin university of science and technology,Harbin 150040,China)  
With the rapid development of Internet,a new marketing pattern web marketing emerged.However,how to evaluate the performance of web marketing,and achieve the purpose of corporate activities improvement is not clear.Based on the basic principle of AHP,this article considers comprehensively the main indexes affecting the performance of web marketing,and establishs the index system of evaluation.Using the above indexes,this article carries out the empirical analysis on two enterprises,and then evaluates their influences on the performance of web marketing objectively.Finally,the manager can make decisions in the activities of enterprise according to the scientific basis.
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