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《Science Research Management》 2004-01
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Strategic positioning: a three-dimension-framework

Li Qing-hua (School of Economics and Management, Southeast University, Nanjing 210096, China)  
The paper reviews the origin and development of the theory on strategic positioning, analyzes the defects of Andrews' theory framework, puts forward the three-dimension-framework of strategic positioning.
【CateGory Index】: F270
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