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《Science Research Management》 2017-01
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A research on the choice of patent strategy and its innovative effect of market-driven alliance firms

Jiang Binbin;Kuang Haibo;School of Economics and Management,Dalian University of Foreign Languages;Transportation Management College,Dalian Maritime University;  
Nowadays,strategic alliance has become an important choice to enhance firms' market power. Setting alliance firms as the research object,this paper investigated how alliance firms choose their patent strategies and realize their strategic and performance goals when taking the market motivation into consideration. Constructed the research framework of "market motivation-patent strategy-firms' innovative performance",we proposed the assumptions of influencing mechanism of market motivation on choice of patent strategies and the relationship among market motivation,patent strategies and firms' innovative performance respectively. Taking the alliance in the IT industry as the research sample,we empirically tested the relationship among market motivation,patent strategies and firms' innovative performance,and results show that:( 1) difference in market position led to the difference in alliance motivation and choice of patent strategies,firms with low market power tend to choose the patent defensive and leveraging strategy under market access motivation,while firms with stronger market power would choose the patent propriety and leveraging strategy;( 2) on the basis of alliance,firms ' patent strategic choice would influence their innovative performance,in case of market access,firms would enhance their innovative efficiency and market capitalization,while under the circumstance of stronger market power, the use of patent strategic profile only promotes their market capitalization,but have no effect on innovative efficiency or patent output at all.
【Fund】: 国家自然科学基金:低碳港口生成机理及评价模式研究(71273037);; 长江学者和创新团队发展计划资助:港口协同发展与绿色增长(IRT13048);; 辽宁省高校创新团队支持计划资助:港口低碳智能化及关键技术(LT2013011);; 中央高校基本科研业务费专项资金资助(3132013336);; 交通运输部交通软科学项目:中国港口区域化发展分析及最佳模式研究(2013-322-225-240);; 中国博士后科学基金资助(2016M591422);; 大连外国语大学校级项目(2015XJYB08);; 辽宁省教育厅一般项目(2016JYT07)
【CateGory Index】: F273.1
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