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《Science Research Management》 2018-06
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Innovation or imitation——Influence of production target on process innovation decision

Wang Tao;Lei Zhiming;School of Economics and Management,Wuhan University;  
Process innovation is the key means in market competition. The influencing factors of process innovation are somewhat dispersed in the extant literature,mainly including human resource,finance,technical strength,competition and so on. But process innovation has an important characteristic,namely production orientation,and there are few articles which have discussed the relationship between production activity and process innovation decision. From the perspective of attention-based view,this paper uses multinomial logistic regression and the enterprise survey data which were published by the European Bank for Reconstruction and Development to analyze the impact of production target on managers' choice of process development method-independent innovation,cooperative innovation or imitation. The results show that the more difficult it is to achieve production target,the more prone it is to choose cooperative innovation and imitation,and potentially financial dilemma has a moderating effect. In addition,when there are many driving factors for implementing process innovation,the more difficult it is to achieve production target,the more inclined it is to choose innovation rather than imitation method.
【Fund】: 国家自然科学基金重点项目“全球化和网络化环境下的中国企业品牌国际化营销战略研究”(基金编号:71532011;起止时间:2016-2020);国家自然科学基金面上项目“顺应制度还是操控绩效:企业国际化进程中的合理性压力、营销战略和消费者支持”(基金编号:71272226;起止时间:2013-2016);; 教育部哲学社会科学研究重大课题攻关项目“战略性新兴产业国际化发展战略研究”(基金编号:14JZD017;起止时间:2015-2017)
【CateGory Index】: F273
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