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《Tourism Science》 2011-01
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Research on Tourism Image Evaluation Index System of Inbound Tourism Destination Cities:A Case Study of Beijing and Shanghai

ZHAO Anzhou,BAI Kai,WEI Haiyan (School of Tourism and Environment,Shaanxi Normal University,Xi'an 710062,China)  
This paper takes Beijing and Shanghai,two First-Class Tourism Destination Cities,as cases in point to construct an image evaluation index system of inbound tourism destination cities,which includes the attraction of tourism resources and tourism products,service quality evaluation on tourism and overall atmosphere of the tourism environment.It applies Minimax deviation method and coefficient of variation method to define weighting to avoid influences caused by human factors from subjective assignment.By using data collected from Beijing and Shanghai in the system,it is found that the total score of Shanghai is higher than that of Beijing.
【Fund】: 国家自然科学基金项目《基于客流跟踪的旅华游客目的地意象认知研究》(40901077);; 陕西省软科学项目《陕西国家地质公园品牌特质及市场再定位发展战略研究》(2010KRM96)共同资助
【CateGory Index】: F592.7
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