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《Journal of Tourism College of Zhejiang》 2005-01
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The Relationship between The Pricing of Tourism Products And The Rate of Out-bound Tourists

TOKUMURA SHISEI (Tourism College of Zhejiang, Hangzhou 311231, China)  
The pricing of tourism products always plays a significant role in the marketing mix and is one of the key factors that determine the outcome of market competition. In a situation of weak economic growth, the pricing turns out the key factor that decides the growth of tourist source market. This paper attempts to find out what relation exists between the change of the rate of out-bound tourists and the product pricing after the breaking of economic bobble in Japan.
【CateGory Index】: F593.13
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