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《Journal of Tourism College of Zhejiang》 2009-01
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Driving Mechanism and Measurement of the"Farmer Household Tourism" Development in Zhejiang

ZHANG Jian-guo, YU Yi-wu ( School of Tourism, Zhejiang Forestry College, Lin'an 311300, China)  
The "Farmer Household Tourism" development in Zhejiang is pushed by the resources and environment protection, the economical development in community and the demand of tourism market, pulled by the attraction of tourist products, guided by introduction department and assisted by support department. Protection is a lifeline for "Farmer House hold Tourism" in Zhejiang. On the basis of the former’s study, they form the primary model of "Farmer Household Tourism", analyze forming and driving mechanism, explore the function that the main implement body in each system should bear and the variety which appears in different developing periods, thus expecting to provide the basis for the sustainable development of "Farmer Household Tourism" and to provide the references for the developing patterns in other developed areas.
【Fund】: 浙江省旅游科学研究项目(ZJLYY13);; 浙江林学院科技发展基金项目(2004FR065)
【CateGory Index】: F592.7
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