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《Journal of Tourism College of Zhejiang》 2009-01
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Shantou Tourism Image Analysis and Strategy Suggestion

ZHENG Hao-sheng1, XU Yu2, WANG Juan3 (1. School of Public Administration, Southwest Jiaotong University, Chengdu 610031, China; 2. Senior Technical School of the Eastern Part of Guangdong Province, Shantou 515041, China; 3. School of Arts and Communications, Southwest Jiaotong University, Chengdu 610031, China)  
Based on the culture of Shantou's tourism resources, the paper analyzes the content and value of the city's tourism image, and concludes the develop-pattern and direction of Shantou Tourism Image by making a survey of tourists. Finally it put forword some important strategies and advice on it.
【CateGory Index】: F592.7
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