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《Journal of Tourism College of Zhejiang》 2009-01
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The Interactive Analysis on Tourism Literature and Tourism Marketing

ZHANG Xia (School of Management Science, Guangxi Teacher’s Education University, Nanning 530001, China)  
Tourism literature is a literary form based on tourism activities, and has always been a natural and deep ties to the attraction of the literature. Tourism literature is helpful to enhance their visibility to tourism and attract customers, so it’s regarded as an effective means of marketing. It’s necessary and urgent to research it. This paper analyzes the tourism lit- erature and the interactive relationship between tourism literature and marketing, the system and the characteristics.
【CateGory Index】: I0-05;F590
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Chinese Journal Full-text Database 1 Hits
1 WEI Guo-zhao (Nanning Teachers College,Chongzuo 532200,China);On the Summary of the Research on China's Tourism Literature in the Last Ten-years[J];Journal of Guilin Institute of Tourism;2007-04
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