Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Mudanjiang University》 2018-01
Add to Favorite Get Latest Update

A Study on Brand Building and Publicity Strategy of the Korean Nationality Culture in Dandong

WANG Jin-xia;North Korea College of Eastern Liaoning University;  
The Korean nationality culture is an important part of Dandong nationality. If you want to make it stand out from all nationality cultures, then you have to make its own way to promote. Through comprehensive analysis of culture deposit, resources advantageous, the paper sets up five items such as eating culture, clothing culture, art performance, folk custom, tourist souvenirs as distinctive culture brand of Dandong and then strengthens culture brand building by means of media promoting, network promoting and other promoting methods and makes it become the core strength of social and economic benefits of the city.
【Fund】: 辽东学院2016年度校级科研基金项目“丹东朝鲜族特色文化品牌塑造及宣传策略研究”(2016QN011)研究成果
【CateGory Index】: F592.7;G124
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved