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《Meitan Higher Education》 2018-05
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Study on the Connotation and Orientation of Undergraduate Education Major in Electronic Commerce in the New Era

ZHANG Lei;WANG Hui;FENG Wenlong;  
The education of Electronic Commerce(EC)is the key pillar of the strategy of national power development in China.However,it is faced with the problem of an unclear position in terms of specialty objective,specialty orientation and training goal,which brings great trouble to professional construction and undergraduate study.This paper traces the course of electronic commerce,and analyzes its connotation and orientation in the new era.It points out that ecommerce is a subject with digital product business relationship as the professional object.It then puts forward the distinctive professional direction and training objectives,which has a strong guiding significance and practical value.
【Fund】: 教育部人文社会科学研究专项任务项目“基于改进型PBL的工程科技人才协同培养模式研究”(15JDGC014);; 江苏省教育科学十二五规划重点课题“应用型创新人才协同培养的PBLD模式研究”(15JDGC014B-b/2015/01/030);; 中国矿业大学教学研究重点项目“一流人才培养视域下的‘课程―项目’式(C2P)本科实践教学改革与研究——以电子商务专业建设为依托”(2018ZD05)
【CateGory Index】: F713.36-4;G642
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 WU Qing-lie Department of Electronic Business and Commerce,Southeast University,Nanjing 210096,China;Electronic Commerce: Concepts,Mistakes and the Future[J];南京邮电大学学报(社会科学版);2010-02
2 ;取消电子商务专业——关于目前高校电商人才培养的反思[J];电子商务;2007-03
【Co-citations】
Chinese Journal Full-text Database 3 Hits
1 ;New Explorations on Practical Teaching System for Electronic Commerce[J];电脑开发与应用;2011-12
2 WU Qing-lie Department of Electronic Business and Commerce,Southeast University,Nanjing 210096,China;Electronic Commerce: Concepts,Mistakes and the Future[J];南京邮电大学学报(社会科学版);2010-02
3 ZHAO Wan-mei(International Business College,Shanghai Institute of Foreign Trade,Shanghai 201620,China);Thoughts about the Importance of Practice Teaching in E-commerce Professionals Training[J];实验室研究与探索;2010-04
【Secondary Citations】
Chinese Journal Full-text Database 1 Hits
1 ;取消电子商务专业——关于目前高校电商人才培养的反思[J];电子商务;2007-03
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