Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Neijiang Normal University》 2016-01
Add to Favorite Get Latest Update

A Probe into the International Publicity Translation from a Perspective of Skopostheorie

ZHAO Jun;Foreign Affairs Office,Neijiang Normal University;  
The international publicity translation is playing a more and more important role in China's foreign exchange.Meanwhile,it is the medium for the propaganda of China's politics,economy and culture to the world.Due to the great differences of languages and cultures between China and the West as well as the constraints of traditional translation principles to translators,such translation is facing more challenges than one.The skopostheorie holds that translation is the cross-cultural activity with the clear goal which determines the translation strategies.And the translation process is governed by various factors.Hence,the translator should make clear the intention the original text and choose flexibly the strategies according to the intended functions of different types of texts in target language.
【Fund】: 四川省教育厅科研项目“功能目的论视域下的外宣翻译研究”(项目编号:15SB0144)阶段性成果
【CateGory Index】: H315.9
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved