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《Journal of Neijiang Normal University》 2018-01
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On Patriarchy Discourse in TV Programs——A Case Study of Gender Ratio of TV Hosts and Films and TV Plays

DENG Zhiwen;College of Humanities and Communication,Hubei University of Science and Technology;  
As a kind of culture,the TV's ideology makes TV become a legal carrier of social meaning.In patriarchy system,the patriarchy discourse,of course,has become a part of the TV's social meaning.After naturalization and routinization,it is highly disguised.Though the patriarchy does not exist in people's horizon nakedly,we can catch some traces of such patriarchy hiding behind the TV culture through analysis of TV entertainment programs and films and TV plays.Specifically,the men's superiority to women in the setting of content,plot,roles,themes and strategies of films and TV plays,and unbalance of gender ratio of TV hosts,honored guests and raters,both are the external expression of patriarchy in TV culture.
【Fund】: 湖北科技学院2016年博士科研基金启动项目“电视文化与男性霸权”研究成果(BK1501)
【CateGory Index】: G222
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