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On the Personalized Brand Analysis and Profit Model Exploration of We-Media Based on SCP Model

XU Ti-te;Jilin University;  
With the development of digital technology hosting platform in China,traditional media is facing constant pressure,and even tends to the end.We-media is changing the situation of information transfer fragmentation with its unique characteristics.It has become the most active subject and the new emerging opinion field of network spreading in the co-shared market with traditional media.Therefore,for the enterprises who operate traditional broadcasting,newspaper and magazines,TV news media,the challenges brought by new media cannot be ignored.Based on " flowing space" theory and SCP model,this paper discusses the opinion leader of personalized brand of we-media,the spreading model of we-media and the profit model in expectation to explore the better profit model and future good developing prospective of we-media.
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