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《Journal of Nanning Vocational University》 2005-01
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Research on Implementation Necessity and Probability of Custom Marketing

SUN Xin-feng (Department of Economic and Management of Nanning College for Vocational Technology,Nanning 530003,Guangxi)  
Custom marketing is a new marketing-oriented mode based on costumer's needs, resulting from the development of economy marketing and creativity of marketing theory, providing two-win to enterprises and consumers. Although ordering sales may come across many obstacles, its economic and social efficiency offers countless business opportunities and flourish prospects.
【CateGory Index】: F713.5
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