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《Journal of Intelligence》 2014-01
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The Construction and Application of Potential Influence Index System for Network Public Opinions

He Enfeng;Zhuang Linyuan;Xu Wengen;Institute of Applied Market Supervision Information,Shenzhen Institute of Standards and Technology;Public Opinion Analysis Center,Shenzhen Institute of Standards and Technology;  
Challenged by the demand of network public opinion monitoring and early warning,constructing the network opinion potential influence index system and designing the potential influence calculation model have certain practical significance to exploring the potential influence of the netw ork public opinions. This paper explores the potential influence of public opinions from the aspects of media,communication range,spread speed,emotional tendency and related degree. Based on the designing of the index quantification and the standard formula for the calculation of quantified value and applying the AHP method to calculate the w eight coefficient of each factor of the index system,a multi-index comprehensive evaluation model of the potential influence measurement is constructed. The empirical analysis show s that the potential influence score results of the evaluation index system and calculation model are accurate and reasonable,w ith certain early w arning significance.
【Fund】: 深圳金信工程项目“市场监管业务信息监测分析服务”(编号:SZYM2012-G0084-1)的研究成果之一
【CateGory Index】: D035;G206
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