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《Journal of Intelligence》 2015-02
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Research on the Factors Influencing the Power of Opinion Leaders Online in Crisis Communication

Ji Dan;Guo Zheng;Institute of Arts and Humanities,Shanghai Jiao Tong University;Shanghai Academy of Quality Management;  
The opinion leaders online play an important role in the crisis communication.This study explores the impact of the opinion leaders' information communication ability,their position on web,and their connection strength with the public and the influence of these factors on the crisis communication effect through an empirical study based on the theory of social network.The results show that the three aspects have positive influences on the crisis communication effect.According to the research result,we offer some practical advices from the angle of using the power of opinion leaders online to the full in effective crisis management.
【Fund】: 国家社会科学基金青年项目“新媒体环境下公共危机事件传播机制与效能评估研究”(编号:11cxw018);; 教育部人文社会科学青年规划项目“新媒体环境下公共危机传播管理策略与效能研究”(编号:10YJC860012)
【CateGory Index】: G206
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