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《Journal of Intelligence》 2015-02
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An Application of Impact Model to Simulating the Evolution and Dissemination of Network Public Opinion

Zhu Yihua;Zhang Chaoqun;College of Information Science and Technology,Nanjing Agricultural University;  
Simulation method has become a popular method for the Network Public Opinion(NPO)research nowadays.This paper attempts to introduce the impact model into NPO simulation.We investigate the influence of the transmission contents and netizens on the NPO evolution mechanism based on empirical studies and simulation method.The model can clarify the actual rules and circumstances during the process of NPO evolution.The study provides an individual behavior modeling foundation for the research on NPO evolution and transmission mechanism by using simulation method.
【Fund】: 教育部人文社会科学研究青年基金项目“基于信息生态学的网络舆情管理机制与平台研究”(编号:10YJC870053);; 江苏高校哲学社会科学研究重点项目“涉农网络舆情的政府监管研究”(编号:2011ZDIXM027)的研究成果之一
【CateGory Index】: G206
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