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《Journal of Intelligence》 2015-02
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Evolution Mechanism of Online Public Opinion from the Perspective of Group Polarization:a Research Based on a Content Analysis of Doctor Slain in Wenling City

Xin Wenjuan;Lai Han;Department of Jounalism and Communication,Sichuan International Studies University;School of Computer Science and Information Engineering,Chongqing Technology and Business University;  
This paper conducts a content analysis of the Internet public opinions of the tragic event of Doctor Slain in Wenling city which aroused heated debates among the Sina Weibo users in2013.Using group polarization theory,the paper explores the life cycle of Internet public opinion as well as the evolution trends and existing forms of group polarization arising from the netizens' debates on the sensitive issues.The paper also analyses the factors influencing the evolution of the Internet public opinion and group polarization in the case.At last,the paper builds a mechanism model of the evolution of Internet public opinion in Sina Weibo.
【Fund】: 四川外国语大学校级科研项目“社交媒体环境下群体性事件的传播机制及对策研究”(编号:sisu20131);; 重庆市教委人文社会科学项目“社交媒体环境下的集体行动研究”(编号:13SKJ05)的阶段性成果
【CateGory Index】: G206
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