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《Journal of Intelligence》 2015-02
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The Selection and Transformation of Enterprise Competitive Behaviors Portfolio in China's E-commerce Industry

Liu Xiaoping;Gan Ting;Li Yi;Mao Lijing;School of Economics and Management,Chongqing University of Posts and Telecommunications;  
Taking three E-commerce enterprises as an example,this paper studied the selection and transformation rules of E-commerce enterprises' competitive behaviors portfolio(market and non-market behaviors)by using content analysis of 234 competitive events.The results show that:three types of competitive behaviors portfolio are mainly implemented:expanding scopes,improving status,and harvesting resources;the matching relationships between strategic objective and competitive behaviors portfolio include:business scope strategy matches with the type of expanding scopes,market position strategy matches with the type of improving status,and advantage resources strategy matches with the type of harvesting resources;the main path of the transformation of competitive behaviors combination:expanding scopes--improving status or harvesting resources,improving status-- harvesting resources,harvesting resources--improving status;the change of strategic objective leads to the transformation of competitive behaviors portfolio.
【Fund】: 教育部人文社会科学研究规划基金项目“企业公益行为、竞争互动机制与社会福利效应研究”(编号:12YJA630077)
【CateGory Index】: F724.6
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