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《Reform》 2018-05
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Index Construction and Evaluation of the Competitiveness of Manufacturing Cross-border E-commerce Enterprises

Liu Jinfei;  
Using the survey data of 760 Manufacturing Cross-border E-commerce Enterprises in the Pearl River Delta in 2016, this paper uses factor analysis to construct a index system of Manufacturing Cross-border E-commerce Enterprise competitiveness, and to evaluate the competitiveness of Manufacturing Cross-border E-commerce Enterprises. The study found that two indexes of cross-border marketing ability and technology adoption ability are the important factors that constitute and influence the competitiveness of Cross-border E-commerce Enterprises in Manufacturing industry. There are great differences in the competitiveness of Manufacturing Cross-border E-commerce Enterprises in different industries. Compared with the same factor, the competitiveness of different types of Manufacturing Cross-border E-commerce Enterprises is also quite different.Based on the discoveries, the Manufacturing Cross-border E-commerce Enterprises should improve the adoption of technology, should improve the ability of market resources, brand building and logistics services.
【Fund】: 国家社会科学基金青年项目“全球价值链视角下中国企业对‘一带一路’沿线直接投资模式研究”(批准号:16CJL046)
【CateGory Index】: F424;F724.6
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