Current Situation and Prospect of P2P Internet Finance——Analysis and Application of Information Flow Theory Model
From late 2015 to early 2016, China's Internet finance has entered the era of government regulation. In the meantime, the government closed several large phony Internet finance companies and published their illegal business practices. Pessimistic people feel that Internet finance has entered a long winter. However, optimistic people feel the real spring of Internet finance is coming. In any case, people want to learn more about the characteristics of the Internet finance industry and its risk management. Therefore, this paper analyzes the essence of the risks of the P2 P Internet finance from the perspective of information economics. At the same time, it puts forward a theoretical model of information flow risk control for P2 P Internet finance, in order to analyze the current situation of the P2 P loan industry. Finally, this paper points out the development prospect and the basic trend of Internet finance, hoping to be helpful to the people who care about the risk management of Internet finance.
【CateGory Index】： F724.6;F832.4