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Reconsider the Four Factors of News Communication

Xie Jinwen;  
News is an important content of social communication, and the news media is the main channel of social communication. Digitalized communication, especially mobile communication, has greatly changed the environment, ways and links of news communication. So there is the need to update the news knowledge and theory, and improve social communication ability and level. There are changes in the environment, structure and development path of the journalism and media industries in the mobile communication era. Media integration has been extended to the integration of media organizations as well as the integration of media industry with other industries such as telecommunications, Internet, mobile phone and business. The legal, administrative and industrial management of news communications should also keep pace with the times in terms of the concept, goal and method; guarantee and promote its positive role and limit and prevent the negative impact; and help to create the survival of the fittest mechanism.
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