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《Journal of Shanghai University of Finance and Economics》 1999-01
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Advance the Green Marketing to Achieve the Sustainable Development

CHEN Qi jie (School of International Business Administration, Shanghai University of Finance and Economics,Shanghai,China,200433)  
In this article,we defined the green marketing and described the evolution of the experts`ideas about it both domestic and abroad. We indicated that the green marketing is one kind of marketing activity that guided by the theory of the sustainable development,based on the harmonious development of society,econmy,population,resources and environment,and aimed to create a good condition for satisfying the human demands todav and making no harm to the next generations.We also described the four characters of the concept.Then we pointed out the serious population,environment and resource problems,clarified the necessity and significance of developing green marketing and sustainable development in China both in macroeconomics and microeconomics aspects.
【CateGory Index】: F713.5
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