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《Journal of Shanghai University of Finance and Economics》 1999-01
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On The Mechanism of the Masses Evaluative Activities

CHEN Xin han (The Institute of Economic Humanities, Shanghai University of Finance and Economics, Shanghai,China,200433)  
Social group is a universal form of individual existence.The masses evaluative activities are the evaluative activities that embody the effect of subject without authoritative organizations.There are many forms of masses evaluative activities.The social public opinion is the main form of masses evaluative activities.The social rumor is the negative form of social public opinion.The ballad is the artistic public opinion.The effect of masses evaluative activity is universal,hidden and coercive force There are two paradoxes in masses evaluative activities.
【CateGory Index】: C912.1
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