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Customer Value and Competitive Advantage

LI Kouqing (Shanghai National Accounting Institute, Shanghai, China, 201702)  
Customer value is the benefit a supplier can bring to its customer because of its participation in customer’s activities. From the perspective of companies, customer value issue could be discussed from different levels, including potential customer value, perceived value and realized customer value. Customer value advantage is the critical advantage to support company’s sustainable development. There are two possible choices in building up customer value advantage. One is total customer value leadership, the other is specific customer value leadership.
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