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《Journal of Capital University of Economics and Business》 2003-01
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Research on Promotion of Tourism Destination

Cai Hong & Yang Kaizhong  
Nowadays, China's tourism industry has made rapidly progress. Meanwhile, with the competitive enhancement of market, more and more destination realized the importance of promotion. Based on the destination's theory research and analytic demonstration, this article abstracts six keystone of promotion strategy, and induces promotion mix according to tourism promotion of Jiangsu province.
【CateGory Index】: F592
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