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The Reference Role of American Fashion Retailing System for China

LU Yan-hua(Donghua University,Shanghai 200051,China)  
There is a developed marketing system in USA, which has an impact on the development of global marketing primarily. In the past two centuries, a lot of changes have taken place in marketing and retailing system. During the opening up period, Chinese fashion retailing system is being improved and taken the sound system from western countries for reference, which is a fact and to go on. The retailing methods and organizing forms are analyzed from the actuality of China,the reference role of American fashion retailing system for China is discussed.
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