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Discussing Several Problems of Recall Notice of Defective Vehicle Product

Li Ronghua Gao Song Wang Yunsong(1.College of Traffic and Vehicle Engineering, Shandong University of Technology, Zibo 255049,China; 2. Defective Product Management Center of General Administration of Quality Supervision, Inspection and Quarantine of the PRC, Beijing 100088,China)  
Perfectly designed recall notices play an important role in the whole process of vehicle product recalls, the good recall notices can directly cause higher recall response rate. The contents and strategies of the recall notices are discussed. This analysis demonstrates how consumers can read both the "said" and the "not-said" of recall notices. Some directory suggestions are given on how to write the recall notices effectively.
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