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Cultivation of core competence in rural area and increase of farmers' income

ZHANG Lei, LUO Rong (Department of Industry and Business Administration,Economy and Management College,Guizhou Guiyang 550025, China)  
With qualitative analysis method and from the viewpoint of correlative theory of core competence of corporation, which is the hotspot in corporations at present, the authors consider that the ultimate reason that the income increase of farmers tends to slowness and income gap of farmers becomes more and more big is that core competence hasn't formed in different areas. The rural core competence means the competence that production departments of agriculture utilize preponderant resources, develop particular technology, exploit particular products or service, and utilize particular marketing artifice. It includes three inscapes, namely element competence, management competence and innovation competence. And it has three characteristics, namely particularity, pertinence and value variability. Based on the discussion above the authors discuss the significance and four phases of cultivating the core competence in rural area.
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